In an effort to spread the word about the total non-effectiveness of homeopathic “medicines,” the 10:23 Campaign has organized a worldwide protest, taking place tomorrow. Skeptics will gather in cities all around the world, and participate in a mass ingestion of homeopathic treatments. Given the total inefficacy of homeopathy, this deliberate “overdose” will hopefully point out the fact that these “medicines” don’t actually do anything.

It might sound silly on its surface, but raising awareness about pseudo-scientific medical claims is deadly serious. Governments and patients spend billions of dollars every year on dubious preparations, money that could be spent on actual effective treatments, and on advancing research into new, evidence-supported medicines. Instead, that money is disappearing into the pockets of companies that are more than happy to make a quick buck selling quack cures to the uninformed.

For more information on the event, and on the 10:23 Campaign’s efforts to educate the public about this particular flavor of “alternative” medical nonsense, check out their website, at http://www.1023.org.uk.